Software as a Service

Approach

Keep it SImple, STupid

You want to reach your customers and capture demand and value within your market, you didn't get into this to write blogs, meta descriptions, and page titles.

I believe search engine optimisation should be integrated into the wider business strategy, not some standalone department with their list of demands.

A holistic approach built on simple heuristics and cooperating with other teams is the best approach for SaaS businesses who want visibility in organic search.

Launch

Launch your service

You solve problems and your potential customers are searching for solutions. Search engine optimisation is the messy middle between you and your customers.

If you need to increase the number of subscriptions, I'm able to identify new audiences you can target at launch and consult on the best way to reach them.

Growth

Scaling the business

Your infrastructure is in place and you have a steady stream of subscribers, but now you're looking to reduce churn rate and increase lifetime value of customers.

Search optimisation is the perfect marketing channel for ensuring your customers find vital documentation and maximise the value they get from the software.

I help SaaS businesses to create and optimise their documentation as well as improving the user experience and information architecture of the platform.

Maturity

Maximising Value

Your industry has reached maturity and you're one of a few leading experts, and now you need to maximize your value to avoid losing customers to competitors.

At this stage of your lifecycle, new customers are using search to compare you and your competitors. You need to win those comparisons and the best way to do so is to control the narrative.

Maximising value comes through good storytelling and ensuring information is available to the right audiences at the right time.

Decline

Pivoting Market

No industry remains unchanged forever and SaaS companies are not exempt from a declining industry.

Although SEO services are typically associated with growth, it also offers valuable insights useful for pivoting your strategy, features, or even just hiring the necessary talent to execute a difficult pivot.

If you're facing a declining market and would like to cut costs until you find new markets, I'm able to consult on the best ways to do so and retain organic performance.

Experience

8+ Years Experience

FAQ

What is SaaS SEO?

How does SaaS SEO benefit me?

Should I invest in SaaS SEO?