Approach
SEO, Kept simple
You want visibility in search engines and are willing to optimise your website, but not sure where to start.
Search optimisation became overcomplicated because would-be mathematicians and programmers want to be seen as experts. You don't need that.
My approach is simple, not stupid. I use easy to teach heuristics instead of complicated data-driven drivel and help you to build best practices into your team.
SEO Services
Content SEO
A long time ago in a galaxy far, far away, site owners and marketers focused on relevant content that resonated with their audiences.
However, in recent years, search results were clogged up with clone-like content created with cookie-cutter research, clustering, and creation processes.
My content SEO services help teams reach beyond the mundane and create content users will enjoy.
Technical SEO
Search engines use robots to discover and index content they will serve in search results.
Content management systems handle most technical requirements. More often than not, fixing minor technical issues has no benefit.
I support teams with auditing hard to detect issues, and to implement search friendly platforms.
ECommerce SEO
Online shopping remains one of the leading reasons users choose Amazon and Google as search engines, and search results are more competitive than ever.
Ecommerce platforms are among the most technically complex and getting discovered requires you to flawlessly execute every component.
I've spent years helping small retailers, distributors, and international retailers to sell their products online with a wide range of ecommerce platforms.
Semantic SEO
Today's search engine optimisation requires you to solve the searcher's intent and go beyond keywords, page titles, meta descriptions, and headings.
Semantic search quickly becomes complicated if you let it, but I believe there's a simple solution. Rather than long and expensive processes, I use simple heuristics.
Whether you would like training for your team or an expert on hand to help, get ahead of the algorithm with my search optimisation services.
Local SEO
Whether you're a lawyer dentist, pub, bar, or restaurant, get more customers through your doors by optimising your website for search engines.
I'm able to provide support with your business listings, structured data, and on-site optimisation so you have the best possible chance for visibility.
Design & Build
Web Analytics
A simple heuristic approach to organic search doesn't mean flying blind. Implementing analytics and event tracking is vital for improving user experience.
Whether you need to install Google Analytics, Adobe Analytics, Google Tag Manager, Hotjar, VWO, or push events to your data layer, I'm able to support.
Web Design
Visibility in organic search starts with a well-structured website, engaging content, and avoiding any technical issues that cause confusion for robots.
I save time and money for businesses who spend money fixing SEO on a poorly designed website by redesigning the website using Webflow.
Experience
