Web Analytics

Approach

User First

Effective marketing begins with a user-first approach. You need to understand your potential customers, their pain points, and measure performance on-site.

Installing an analytics platform, adding custom events, and optimising your site for users through conversion optimisation is an essential in modern marketing.

As a former Head of SEO and UX, I'm intimately familiar with the importance of a user-first web design—and it all starts with web analytics.

Installation

Analytics Software

Have you created your business website and now you want to improve your user experience but unsure how? The first step is to install an analytics platform.

I can help you install many platforms such as Google Analytics, Search Console, and Tag Manager, enabling your team to get better insights you can action.

Conversions

Event Tracking

Aside from basic reporting that is available within these software, you need custom event tracking to measure whether users interact with key components.

I've worked with teams to implement a datalayer and pass custom variables through to analytics platforms. This allows them to track conversions that are unique to their business and website.

Testing

CRO Services

Along with analytics and event tracking, your business should be testing changes to validate whether they're positive for your users and free from any roadblocks.

I've worked with businesses to hypothesise, test, and implement winning variants from a combination of A/B and multivariate tests.

Experience

8+ Years Experience

FAQ

What is Technical SEO?

How does technical SEO benefit me?

Which CMS platforms have you worked with?

Should I invest in Technical SEO?

Testimonials

What Clients Say

Rowan worked with our clients to deliver straightforward technical and content recommendations for search. His advice was clear, practical, and actionable.

Industry Leader in B2B Tech PR

Rowan is one of the few I trust with SEO. I know search very well and Rowan knows what he is talking about. He is action oriented, commercially focused and more importantly honest and trustworthy.

Industry Leader in Media & Publishing

Rowan is brilliant in his craft. He expertly handled complex ecommerce website migrations, improved technical health, created innovative tools attracting high-authority backlinks, and developed fantastic content.

Industry Leader in Retail & Manufacturing