Content SEO
I can support your team with content planning, training, and research, or get hands on with blog posts, landing pages, and product descriptions.
Approach
Effective marketing begins with a user-first approach. You need to understand your potential customers, their pain points, and measure performance on-site.
Installing an analytics platform, adding custom events, and optimising your site for users through conversion optimisation is an essential in modern marketing.
As a former Head of SEO and UX, I'm intimately familiar with the importance of a user-first web design—and it all starts with web analytics.
Installation
Have you created your business website and now you want to improve your user experience but unsure how? The first step is to install an analytics platform.
I can help you install many platforms such as Google Analytics, Search Console, and Tag Manager, enabling your team to get better insights you can action.
Conversions
Aside from basic reporting that is available within these software, you need custom event tracking to measure whether users interact with key components.
I've worked with teams to implement a datalayer and pass custom variables through to analytics platforms. This allows them to track conversions that are unique to their business and website.
Testing
Along with analytics and event tracking, your business should be testing changes to validate whether they're positive for your users and free from any roadblocks.
I've worked with businesses to hypothesise, test, and implement winning variants from a combination of A/B and multivariate tests.
Experience