Contrary to popular belief, Local SEO isn't just regular search optimisation on a smaller scale and budget. It includes many signals that are totally different from other types of business. For example, businesses are able to show up in Google's Maps without owning a website, which is a feature completely unique to localised searches.

Whether you've noticed it or not, most queries include some degree of localisation. Whether you're searching for a professional service or a local restaurant, Google heavily relies on local search. Adding important information about your business to make it easier for search engines to know your location will likely improve visibility in front of many potential customers.

WordPress, SquareSpace, Wix, Webflow, custom-built, various JS frameworks, and many others. I feel comfortable providing local SEO services for all content management systems.

The beautiful thing about localised search is that it doesn't have to cost a huge amount of money. Small tweaks to communicate key business information can go a long way to improving visibility in front of your target audience. Most local businesses can benefit in some way from Local SEO, and you don't need to fork out thousands each month for it.