Rather than viewing a website as a collection of unstructured pages stuffed with keywords, the semantic approach focuses on topics which have relationships between each other. By viewing your website as a collection of documents, each with its own purpose and relationships, it's easier to create content in a format that search engines reward.

Entities are the different people, cities, ideas, and everyday things we interact with in our lives. We often refer to them in language as nouns such as "cat," "bat," "boat," or noun phrases such as "the Statue of Liberty," "search engines," or "social media").

Robots struggle to see the web with the same type of structure you or I would see it. To help applications better grasp your content, SEOs use a vocabulary called structured data. This allows developers to specify the purpose of each page, key information visible on the page, and how it is linked to other pages on the web.

The obvious way that structured data benefits your business is by making it eligible for rich results. Google has long moved beyond the ten blue links and now displays information in many formats. To become eligible for these more sophisticated results, you need to communicate the right information for search engines.

Structured data and semantic SEO can be beneficial for all types of businesses. Although it's not likely to increase the position of any web pages in the 'ten blue links,' it may help with growing your visibility in various rich results.